SUPPLE Launches SUPPLE Squad Initiative to Support Joint Health for Military, Veterans, First Responders, and K9 Heroes
Industry-leading orthopedic performance drink and supplements now available to support the unique physical demands of America’s defenders – on two legs and four.
Neenah, Wis. (July 2025) – SUPPLE, a fast-acting, premium joint health dietary supplement trusted by customers since 2008, is proud to introduce its European Premium Glucosamine & Chondroitin and Boswellia products to our military, veteran, first responder, and K9 working dog communities through its Supple Squad Initiative. Designed to support comfort, mobility, and flexibility under the most extreme conditions, SUPPLE products deliver high-quality ingredients backed by decades of research, without the low-grade fillers common in many supplements.
Military service members, veterans, first responders, and working dogs endure relentless physical demands, including wearing heavy gear, performing repetitive tasks, and operating in extreme environments. Whether on long patrols, wearing heavy tactical gear, responding to dangerous emergencies, or supporting public safety operations, these communities need products that match their realities. SUPPLE’s premium joint health formulas are purpose-built for this lifestyle: supporting mobility, flexibility, and strength without hype or unproven ingredients. Now purposefully introduced to those who serve, both two-legged and four-legged, SUPPLE is honored to help keep America’s defenders strong, mobile, and mission-ready. Military, First Responders, TEMS personnel and their families can receive an additional 20 percent off any item from www.supplesquad.com with the use of unique discount codes from GovX.com.
“Our military and first responders face extraordinary physical challenges every day,” said Peter Apatow, founder and CEO of SUPPLE. “It’s an honor to provide products that are designed to support their mission – premium, clinically-supported supplements they can trust to help them stay active, mobile, and ready for whatever comes next.”
The SUPPLE product line includes SUPPLE DRINK INSTANT, SUPPLE Drink, SUPPLE TurboFlex Joint Health Supplement, and SUPPLE Pets Hip & Joint Health Chews.
SUPPLE DRINK INSTANT is a fast-acting, peach-mango flavored orthopedic performance drink designed to deliver powerful support for joint comfort, mobility, and flexibility. It features European Premium pharmaceutical-grade chondroitin sulfate—the same ingredient trusted by over 55 million people worldwide and prescribed by doctors in Europe for over 50 years—alongside high-purity, shellfish-free glucosamine. It also includes a premium Boswellia serrata AKBA extract and key nutrients such as vitamins C and D to help support muscle function, antioxidant protection, and bone health. Free from caffeine, sugar, and artificial fillers, SUPPLE DRINK INSTANT is ideal for service members, first responders, and veterans looking for clean, effective joint support that can fit into their demanding routines on base, in the field, or off duty.
The original SUPPLE Drink, with over 100 million cans sold, remains a convenient, delicious way to support joint health. Each ready-to-drink can is packed with the same European premium-grade chondroitin, glucosamine, Boswellia extract, and vitamins C and D found in other SUPPLE formats – plus a small amount of natural fruit juice for enhanced flavor. SUPPLE Drink contains a modest level of caffeine (unlike the caffeine-free Supple Drink Instant), making it a refreshing option for those looking for joint support with a light energy boost. Whether on a long shift, traveling, or working through tough physical demands, SUPPLE Drink offers a ready-made option that fits right into a cooler or go-bag, keeping joint health support simple and effective for those who serve.
SUPPLE TurboFlex Joint Health Supplement is a premium capsule-based joint supplement developed to help support peak joint function and performance for active individuals. At its core is a clinically studied Boswellia serrata AKBA extract, a powerful gum resin of Indian frankincense that has been safely used in medicine for thousands of years. Standardized to a patented AKBA concentration, this key ingredient is backed by strong Cochrane Collaboration review and clinical research and is shown to help improve joint comfort, mobility, and flexibility in as little as seven days. TurboFlex works by helping to block destructive enzymes that attack joints and by promoting an environment in which joints can move and perform at their optimal potential. Manufactured in the USA under FDA Good Manufacturing Practices (GMP) and independently verified by Eurofins, TurboFlex is free from shellfish, fake ingredients, and low-quality fillers. Flexible dosing allows users to adjust based on daily needs, making it an ideal companion for personnel on deployment, in training, or responding to call-outs where drink mixes may not be practical.
Working K9s—whether in military, law enforcement, search and rescue, or service roles—face just as many physical stresses as their handlers. SUPPLE Pets Hip & Joint Health Chews are formulated with European premium, human-grade glucosamine and chondroitin ingredients to support canine joint health, mobility, and flexibility. Containing the same core clinically effective ingredients found in SUPPLE’s human products, these tasty chews are an ideal daily addition for K9s engaged in active service, training, or retirement. Like all SUPPLE products, they are made in the USA with premium ingredients sourced globally, and completely free of artificial additives and fillers.
All SUPPLE products are shellfish-free, contain no fake or unproven ingredients, and are independently verified for quality. Formulated for those who demand more from their bodies and their supplements, SUPPLE is built to serve America’s military, first responders, veterans, and K9 heroes.
For more information on SUPPLE, visit its website at www.supplesquad.com or follow along on Instagram, Facebook, X, or YouTube.
About SUPPLE
SUPPLE offers fast-acting, premium joint health dietary supplements designed to improve comfort, mobility, and flexibility in just a week, while preserving cartilage and optimizing orthopedic performance. With clinically effective doses of high-purity glucosamine chondroitin supplements and a special Boswellia extract, SUPPLE helps people live healthier, more active lives. Learn more at www.supplesquad.com.
Discover the Difference
Experience the power of premium, clinically backed ingredients for yourself. Visit www.supplesquad.com to learn more and try SUPPLE DRINK INSTANT today.